Personal branding photoshoot of a yoga teacher
Personal branding photoshoot of an artist
Personal branding portrait of a business owner

Personal Branding Photographerin Amsterdam

 

Powerful personal branding photography for creatives and business owners in Amsterdam and the Netherlands. Show your clients the person behind your brand.

See packages · from €395 excl. VAT

Creative entrepreneur personal branding photo
Personal branding photography for companies

Personal branding in Amsterdam

Show the person behind your brand

clean, authentic, yours

As a business owner, you’ve decided now is the time to invest in your brand. My goal is to create clean, authentic personal branding photography that tells your story, shows your passion and reveals the real you to your dream clients.

You get a bank of fresh portraits and lifestyle photos that reflect your style and your business.

Personal branding portrait in a studio

Easy and hassle-free booking process

Consultation & Support

Top-rated & friendly photographer

Level up your business & Confidence Boost

1,500+ happy clients from 75 countries

Sandra Herrero, personal branding photographer in Amsterdam
Personal branding photoshoot of a gym trainer

Hi, I’m Sandra

Your personal branding photographer in Amsterdam

I’ve been a full-time photographer in the Netherlands since 2018 and I’ve photographed 1,500+ happy clients from 75 countries, from coaches and designers to dancers and founders.

Every shoot starts with your brand: we talk about your goals and audience, I create a moodboard and concept, and I take care of styling advice and location scouting.

On the day I guide you the whole time, so you feel confident in front of the camera. More about me.

Personal branding photos can be used for...

Social Media Posts   –   Websites  –   Press Releases    –   Facebook Profile Pages   

Landing & Sales Pages   –   Brochures & Printed Marketing Materials  –   Billboards & Other Ads   

Newsletters   –   In Mailing List Pushes   –   Ad Funnels

A woman standing at a bright studio holding a cup of coffee for her personal branding photos in Amsterdam.

What is included

Brand Discovery Questionnaire 

Consultation Call (20 minutes)

Client Portal with Resources & Providers

Professional  Photography Equipment

Profoto Lighting, (if necessary)

Discuss your requirements for Retouching

Kind Words

“I quickly understood that Sandra was the photographer I needed!”

After doing my Google searches and reading the reviews about her, I quickly understood that Sandra was the photographer I needed! Her work, her impressive portfolio, her positivity, everything fit! When I spoke to her about my expectations and my needs, I felt directly understood by her. She shared with me the vision she had of the photos she imagined for me and showed me the moodboard she had prepared for me...The photoshoot was superb, Sandra made me feel super comfortable, thanks to her I gained confidence in front of the camera and felt beautiful! Sandra really did excellent work! What a talent! I am so happy with the result!

Elodie Ley🇫🇷, client review

Elodie Ley🇫🇷

Personal Leadership Coach

“It was actually a lot of fun!”

Very happy with the photos from the shoot done with Sandra. I selected her for my Permanent Makeup business branding photos because her portfolio was exactly what I was looking for: bright, clean, minimalist images. I was apprehensive about the shoot, but it was actually a lot of fun! Sandra made me feel very relaxed and directed me through the shoot, removing the awkwardness of me not knowing how to pose. The pre clothing recommendations and moodboard she put together before the shoot was excellent and really helped me decide what to wear for the shoot. I would definitely recommend Sandra!

Kim Loy 🇬🇧, client review

Kim Loy 🇬🇧

Cosmetic Tattoo Artist

“Working with her was a true creative collaboration.”

I loved working with Sandra! She is a very talented and experienced professional, who brought a beautiful energy to the whole experience and I can’t recommend her enough. Working with her was a true creative collaboration. She translated my aesthetic and brand beautifully, while also bringing lots of valuable ideas and direction. She made me feel really comfortable in front of the camera and I’m so thrilled with the results. I’m looking forward to working with her again!

Ekaterina, client review

Ekaterina

Lingerie Designer at Lingeriani

“Photos that truly reflect my personal brand.”

I chose Sandra for my personal branding photoshoot, and it was a fantastic experience. We shot in a beautiful studio in Haarlem and her clothing recommendations were spot on. Sandra's professionalism and warm approach made the shoot comfortable, resulting in photos that truly reflect my personal brand. The final images surpassed my expectations and tell a compelling story. If you're looking for a top-notch photoshoot, Sandra is the expert you need.

Srinidhi Desikan, client review

Srinidhi Desikan

Integrated Mindset Coach

“Sandra was a dream to work with!”

Sandra was a dream to work with! From the beginning, the whole process was easy - she understood my vision for the product images and overall branding. Before the shoot Sandra did some great prep work by providing creative direction examples (that I loved!) and unique locations she had scouted. On the day Sandra made me feel so comfortable and supported whilst being in front of the camera, the shoot flowed and was really fun. The images turned out exactly what I was imagining - beautiful, organic and on brand. I look forward to working with Sandra again in the future!

Kendra, client review

Kendra

Yoga Instructor

“How fun and empowering was this Personal Branding Photoshoot!”

How fun and empowering was this Personal Branding Photoshoot! Sandra is such a dream to work with. I was so nervous (such an understatement!) before the shoot but Sandra made me feel completely relaxed, comfortable and natural in front of her camera. Time must really have flied when you are having fun as the hours went by in seconds. I adore the photos so much! Her talent at capturing my true essence as well as those candid in-between moments is incredibly amazing. I am deeply grateful to have worked with her and can’t wait to do it again!

Tatiana Dyakova, client review

Tatiana Dyakova

Paintor
01 / 06

Your branding photoshoot, step by step

How do we plan it?

With a consultation call. We discuss your brand, your audience and where the photos will be used. Then I create your custom moodboard and concept.

Where do we shoot?

Where your brand lives. A studio or atelier, your workspace, or locations I scout for you. Hair & makeup, studio costs, video and GIFs are available as add-ons.

What do I get?

A bank of images you can use everywhere. Portraits and lifestyle photos with commercial rights, for your website, social media, press and ads.

Personal branding portrait
Personal branding lifestyle photo
Planning your branding shoot in the Client PortalPersonal branding shoot dayRetouched personal branding photo

What to expect

01

Book your session

Choose your package, then pick a day and time in my calendar. Online bookings close 2 days before the shoot. Need a last-minute date? Contact me quickly: if I'm available, I always go above and beyond to make it happen.

02

Client Portal

After booking, you'll receive an email with your invoice and access to your Client Portal, where we plan your shoot together and I create your custom moodboard. Inside you'll find all the resources to prepare:

  • Pre-Session Questionnaire
  • Consultation Video Call
  • Custom Moodboard
  • What to Wear Guide
  • Makeup & Hair Artists Booklet
  • Indoor Locations in Amsterdam
  • Amsterdam & Netherlands Location Guide
  • Amsterdam & Netherlands Studios Guide
03

Your photoshoot experience

I guide you through every pose, so it feels natural, even if it's your first photoshoot. Since 2018 I've photographed 1,500+ happy clients from 75 countries, so you're in good hands.

Once you decide your location(s), I share a Google Maps meeting point in advance, so you know exactly where to find me.

04

Private gallery

Within 3 days after the shoot, you receive a private gallery with watermarked previews to choose your favourites.

In accordance with your package, you select a set number of photos. Extra photos are €28 each (excl. VAT).

05

Retouching & delivery

Your final photos are retouched and delivered within 5–7 days, in high resolution, in colour and black & white.

From your private gallery, you can also order albums, prints, save-the-date cards and canvases of your retouched photos, made by a premium printing brand I trust. As I partner with them, you get an exclusive discount.

Personal Branding Packages

Dancer's personal branding photos in an Amsterdam studio

Personal Branding Basic

€ 395 (excl. VAT)
  • 1 hour
  • 1 location
  • 1 outfit change
  • 10 retouched photos
  • Consultation Video Call
  • Rights to commercial use
Yoga Instructor's personal branding photos in an Amsterdam studio

Personal Branding Premium

€ 645 (excl. VAT)
  • 2 hours
  • 1-2 locations
  • 2 outfit changes
  • 20 retouched photos
  • Consultation Video Call
  • Rights to commercial use
Fashion designer's personal branding photos in an Amsterdam studio

Personal Branding Diamond

€ 1175 (excl. VAT)
  • 4 hours
  • 1-3 locations
  • 3 outfit changes
  • 40 retouched photos
  • Consultation Video Call
  • Rights to commercial use
EVERY BRANDING PACKAGE INCLUDES

Custom Moodboard✦Consultation Video Call✦Client Portal & Guides✦Commercial Rights✦Private Online Gallery✦Delivery in 5–7 Days✦Extra Photos €28 · excl. VAT

Do you need personal branding photos for your company?

Personal Branding Photography for Companies

Starting from 750€ (VAT Excluded)

Click below for an estimate that fits your goals!

Personal Branding Photographyreal brands, real people

Every branding shoot is different: the business, the style, the story. These are real entrepreneurs and creatives, photographed in studios, workspaces and around Amsterdam.

Retouched by hand and delivered in your private online gallery, ready for your website and socials.

Personal branding photography animated gallery
Lifestyle personal branding photography
Business owner branding portrait
Fashion designer branding photoshoot
Jewellery brand photoshoot in Amsterdam
Lifestyle brandBusiness ownerFashion labelJewellery brand

Personal Branding FAQs

Studio Fee

This applies when clients are interested in shooting at a studio. Once the booking is confirmed, we provide curated options for studio rentals. In the Netherlands, prices typically range from 70€ per hour to 250€ for 2 hours on average.

Additional retouched photos

28€ each (excl. VAT) –Professional Retouching

Additional hours shooting

75€ for each additional 30 minutes of shooting (excl. VAT).

150€ for each additional 1 hour of shooting (excl. VAT).

Weekends & Public Holidays

I typically do not schedule sessions on public holidays, though exceptions may occasionally be made depending on availability and project type.

Weekends are reserved to maintain a healthy work-life balance and ensure the highest quality for each session. However, I may accommodate weekend bookings for clients who are unable to schedule during weekdays.

Weekend sessions (Saturday and Sunday) include a 75€ surcharge (excluding VAT). This fee is automatically applied when selecting a weekend date in the booking calendar.

I recommend scheduling weekend sessions early in the morning to avoid crowds and ensure optimal lighting conditions, especially at popular locations.

Priority Retouching

An additional fee of 150€ (excluding VAT) applies for our 3-working-day turnaround service. Your edited images will be delivered within three business days once selections and payment are confirmed.

Kindly inform us before booking this option to ensure availability in our schedule.

Privacy Protection

For clients who require complete confidentiality, a privacy protection option is available for an additional 60€ (excluding VAT).

When selected, your images will remain private and will not be used for portfolio, social media, advertising, or any promotional purposes — online or offline. The photographer retains full copyright of the images but agrees not to publish or use them for marketing purposes.

Travel fee

Extra fees may apply outside Amsterdam, Utrecht, and Hilversum.

Outside the Netherlands – to be determined.

For detailed information about our booking policies, follow-up process, retouching, and cancellations, please visit our general FAQ page — also available in the footer at the bottom of the website.

Depending on your personal branding photo needs, you might choose to shoot outdoors or indoors, whichever aligns better with your branding, personality, and overall vision. Once I receive your online booking, which means the start of our working relationship, I will provide recommendations for both types of locations to ensure we capture the best possible images for you.

Outdoor

I offer a meticulously curated selection of stunning locations across Amsterdam and the Netherlands, tailored specifically for your branding sessions. The booklet features a diverse array of settings, ranging from the vibrant streets of Amsterdam to contemporary cityscapes, serene parks and forests, idyllic beaches, dunes, and more.

Indoor

For personal branding photography, indoor locations are ideal as they allow you to showcase your authentic and spontaneous self, perfectly suited for professional branding photos. I provide a booklet featuring indoor locations in the Netherlands, including professional studios, ateliers, cozy coffee places, elegant hotel lobbies, and more. These settings are chosen to create a polished and professional atmosphere for your photoshoot.

In the Netherlands, prices typically range from 100€ per hour to 250€ for 2 hours on average. Fees vary based on location and amenities.

Please note that studio expenses are not included in the photoshoot package due to the varying preferences and needs of each client. If you prefer a studio setting, you will be responsible for booking your desired studio from my list of recommended options or conducting your own search.

Ready to book your personal branding session?

Show your clients the person behind your brand. Pick your package, choose your day and time in my calendar and book online in a few minutes. Once you’ve booked, I’ll guide you through everything in your Client Portal, from what to wear to the best locations.

error: A little note about copyright: All photographs and written content on this website are © Sandra Herrero Photography. Let my work inspire you to create your own.